Feminine role names - research of Karolina Hansen

Using feminine role names is provoking lots of controversies. Latest research by Karolina Hansen and her co-authors is showing that exposure to gender-fair language makes people use it more themselves and, as a consequence, to perceive a higher percentage of women in a given role. It happens even when the roles are as extreme as heroes (and heroines) and murderers (and murderesses). Read more about it in an article in open access here http://journal.frontiersin.org/article/10.3389/fpsyg.2016.00369/full

 

photo: Asian Development Bank

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